Connected.

THE WATER METHOD TO WELLNESS

Splash of the Week

Connected.

Everyone is trying to improve the relationship between people and the natural world. We talk about “harmony with nature” as if it were something outside of us, but we are nature. A better relationship with the environment begins with a better relationship with ourselves. Water makes this connection visible. It is both metaphor and method that flows through us and the watershed.

Yet water is often overlooked in ESG and Sustainability. We celebrate:

• CO₂ neutral

• Plastic free

• Nature positive

…but rarely: Water friendly.

A cleaning product recently presented to me by a friend (and climate scientist), proudly labelled CO₂ neutral and plastic-free, but still carried the dead-fish symbol. Proof that sustainability & ESG/Climate experts often forget water.

What the ESG & Wellness Industry Miss

We live with chronic internal “dryness” while accepting a lifestyle of indoor air, sedentary habits, and bathroom cabinets full of 30+ harmful products.

Dehydration shows up as more than thirst:

• Overstimulated, exhausted

• Disconnected from our bodies

• Burnt out, “fixing it” with more products and hacks

• Forgetting the basics: water, breath, sunlight, sleep

Poor cellular hydration underlies so many issues: mood, sleep, energy, skin, digestion, clarity. True hydration isn’t litres per day, it’s a mindset, a rhythm, a lifestyle.

Grounding. Breathwork. Rest.
All are just ways of meeting the water in you.

Modern wellness has become overwhelmingly complex. 17-step skincare, extreme protocols, endless supplements.

My focus: cellular hydration, fewer products, more presence, and water friendly skin- and homecare.

Instead of “Buy this product to feel better,” the message should be: Your body already knows how to feel better. Support it with simple rituals that don’t harm the water you rely on.

This shift isn’t just personal, it’s systemic. ESG is meant to guide how organisations do good, but too often, the “E” and the “S” are treated separately. They’re not.

Too often ESG is reduced to ticking boxes, carbon neutrality here, social equity programme there, treating the “E” and the “S” as if they were separate silos. But environment and society are never separate. What matters is not just the infrastructure we build, but the quality of experience it creates.

Water makes this interdependence visible. Think about it: water moves through treatment plants, pipes, taps, showers, drains, and rivers before flowing back to the sea. Along the way, it shapes your daily rituals: from the morning shower that wakes you, to the evening rinse-off that resets you, to cold plunges, thermal baths, or the joy of swimming on holiday. These aren’t just functional services; they are embodied experiences that connect us to each other, the infrastructure we create and the natural world that underpins it all.

If the water is clean, safe, and nourishing, both the infrastructure and the social fabric thrive. If it isn’t, both collapse. ESG must move beyond silos and see that every environmental system is also a social experience. Water reminds us: the “E” and the “S” are the same current.

We can’t separate environment from society any more than we can separate water from our wellness.

— Clouds

P.S. If you enjoyed this post, hit reply and let me know!

The Essentials

YOUR HYDRATION EDIT

Lunch & Learn at The Hearth (Queens Park, London)
📅 Sept 17th, 1–2pm
🎟 Free half-day co-working passes (DM me directly)
🔗 Event link

Join me for a playful 30-minute talk on hydration in a whole new light. Not “drink more water,” but how your cells actually absorb it. We’ll dive into:

• The science of cellular hydration

• The psychology of Blue Mind

• Simple, joyful practices

Perfect if you’re curious about holistic wellness and want fresh insights.

☁ Visionary Voices

📚 Cleaning House: The Fight to Rid Our Homes of Toxic Chemicals, Lindsay Dahl

As seen on Jessica DeFino’s newsletter.

The free market had its chance to fix things, and it didn’t. The debate is always the same. Don’t put too much responsibility on the consumer. But: the collective harm of chemicals like preservatives, PFAS and phthalates is undeniable, even if each product seems “low risk” on its own, our use has a cumulative impact. And each wash & flush matters.

This book is now on my reading list. Let me know if you’ve read it already.

The Playbook Edit 

WAIORA RITUALS

The Water Method to Wellness is not another checklist. It’s a rhythm for living well:

• Source: Know where your water comes from. Awareness builds trust.

• Filter: Remove what doesn’t belong — in your water, and in your life.

• Elevate: Movement and intention energise. Your lymph is your hidden irrigation system. Movement is hydration, reptitition creates flow.

• Appreciate: Splash & play. Water connection should be joyful.

Hydration is less about performance, more about presence. Hydration isn’t a checklist, but a state of mind.

A Final Note

NOTES FROM THE MEADOW

Until next time! ☁